50% of profits donated

Given to charities that support families in the NICU and help prevent pre-term birth

Every Purchase Supports Our Mission

Fifty percent (50%) of net profits from the sale of Brightcuties products is given to support nonprofits.


Every purchase helps support families in the NICU and prevent pre-term birth


Empowering customers to make a difference by purchasing our products


Instill compassion in everything we do & every customer interaction


Premium organic cotton products that are snuggly soft on a baby’s skin

Our Story

Our founder decided to create Brightcuties after his son passed away in the NICU from premature birth complications. He wanted to create a company centered on preventing others from going through what he and his family experienced. Or if they have, he wanted to give them a way to help others and make a difference.

It started by giving himself a goal…make each day a little brighter.


A Baby Clothing Brand Making A Difference
A Baby Clothing Brand Making A Difference

Brightcuties is a baby clothing brand that was created for the purpose of giving every baby the chance for a healthy start in life. You may be wondering, “How does a baby clothing brand do that?” Well, we give 50% of our profits to non-profit organizations serving families in the NICU and preventing pre-term birth.

Introducing essentials for good
Introducing essentials for good

We are overjoyed to announce that our initial clothing line, ESSENTIALS FOR GOOD, will be available soon. ESSENTIALS FOR GOOD is a line of footed baby pajamas available in sizes Preemie through 24 months and baby beanies.

The Brightcuties Promise & Our Values
The Brightcuties Promise & Our Values

Because of our promise and our values, your interactions with us will feel different than your dealings with other clothing brands.