How We Began
The idea of Brightcuties began after our founder’s son passed away in the NICU from pre-term birth complications. Soon after, he initiated discussions with one of the charities that we work with about a concept aimed at funding their endeavors – his vision was to establish a purpose-driven company with the objective of preventing others from going through what he had experienced.
The company would be set up to enable individuals to contribute to this mission through the purchase of everyday, essential items. Following numerous discussions with our charity partners and other families who have spent time in a NICU, the idea of Brightcuties took shape. It would be an organic cotton baby clothing brand dedicated to donating 50% of profits to charity while offering support to NICU families.
The name Brightcuties came from the goal our founder gave to himself…Make each day a little brighter.