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For us, being purpose driven and giving back is in our DNA; it's the reason Brightcuties was formed. The nonprofit organizations that we work with support families in the NICU, conduct lifesaving research and have initiatives to help reduce the risk of pre-term birth. If you're interested in supporting a NICU family, click the box below to gift them a product.
Our Focused Impact Efforts
With your help, we are making the world a better place. With the purchasing and gifting of our products by customers, and the support of our charity partners, we are focused on the following areas to make an impact.
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Gift products to families in the NICU
Having a baby in the NICU can be scary and feel overwhelming at times. To help provide a moment of joy and to show families that they are not alone, Brightcuties focuses on the following initiatives:
- Donating products to families in the NICU
- Enabling our customers to gift products to families in the NICU
- Paying for care packages for families in the NICU
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Fund research & programs to prevent pre-term birth
Reducing the incidence and risks of pre-term birth is at the core of our mission. To fund the efforts of our charity partners, Brightcuties donates 50% of profits to help fund the following initiatives:
- Research to discover causes and risk factors leading to pre-term birth
- Research and programs to achieve birth equity for all mothers
- Programs to educate communities and medical staff on risk factors