Because of our promise and our values, your interactions with us will feel different than your dealings with other clothing brands.
Our Promise & Values
Our customers are at the center of everything we do! We will stick to our values and do everything in our power to meet our own and our customers’ expectations.
![](https://cdn.shopify.com/s/files/1/0566/6412/9690/files/Giving_Back_Web.png?v=1710744799)
50% OF PROFITS GIVEN
We work with organizations serving families in the NICU and preventing pre-term birth in an effort to give every baby the chance for a healthy start in life.
![](https://cdn.shopify.com/s/files/1/0566/6412/9690/files/Empower_Web.png?v=1710745047)
EMPOWERING OUR CUSTOMERS
We embrace the idea that profits and purpose should be intertwined. We help empower our customers make an impact when they purchase our products.
![](https://cdn.shopify.com/s/files/1/0566/6412/9690/files/Compassion_Web.png?v=1710745007)
COMPASSION INFUSED IN OUR DNA
Our compassion is driven by our purpose; we understand that even the slightest compassion we show can make the world a little brighter for someone else.
![](https://cdn.shopify.com/s/files/1/0566/6412/9690/files/Quality_Web.png?v=1710744970)
PREMIUM QUALITY PRODUCTS
When it comes to babies, we know people want products they can trust. We only make products that we would (and do) use for our own children.
We are excited to share more about our company, our products and our work with non-profit organizations in other articles on the Brightcuties blog!